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WSET Level 3 Award in Wines passing with Merit.
WSET Level 2 Award in Spirits passing with Merit.
Combining technical beverage knowledge with a hospitality-driven approach to modern wine and beverage programs.
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Experience serving in elevated and modern fine dining concepts, including RPM Italian in Las Vegas; managing a 50 page Italian and Domestic Wine list, a million dollar wine program, over $250k in inventory, staff education, elevated guest experience, wine pairing, tableside service and thoughtful hospitality.
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Former fine wine sales consultant with experience working alongside fine dining restaurants on the Las Vegas Strip and suppliers to develop strategic wine programs, optimize beverage sales, and support long-term hospitality growth.
Hands-On Consulting Services
Basic Wine List Audit.
Can be credited towards any other package within 30 days.
A strategic starting point designed to identify opportunities for improving wine sales, guest experience, and profitability.
Includes:
Full wine list + inventory review
BTG Evaluation
Margin and price analysis
Distributer alignment check
5-10 specific recommendations
Written summary document
Audit + Implementation
Hands-on support to refine and begin implementing a stronger, more intentional wine program.
Includes everything in The Foundation Package PLUS:
Distributer Coordination
Wine Sourcing Assistance
Updated Wine List Structure
Finalized BTG lineup
Staff Study Sheet
Plus Basic Order Guide Which Includes:
Weekly order suggestions
Minimum Case Quantities
Core BTG restock list
Simple par guidance
Full Wine Program + Training
A fully developed wine program designed to improve consistency, staff confidence, and overall beverage performance.
Includes everything in The Refinement Package PLUS:
Staff training (Service + Sales)
BTG rollout execution
2-week follow-up support
Performance check in
Plus Advanced Order Guide:
Par levels per wine (BTG + Bottle)
Weekly ordering system
Inventory flow strategy
Backup/Substitute wines
Distributer deal alignment
Seasonal adjustments
Monthly Wine Program Management Retainer
Ongoing support to keep your beverage program intentional, profitable, and evolving with your business. Must purchase either The Refinement Package or The Signature Program to begin.
Includes:
Monthly wine list optimization
1-3 BTG updates
Distributer deal checks
Staff touchpoint and trainings
Menu pairing guidance
Performance feedback
On call support (text and email)
Why Beverage Matters?
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Why Beverage Matters? *
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Studies have shown restaurants with sommelier involvement can increase wine sales by over 11% while improving guest confidence and overall dining experience (Science Direct, Wine International Association WIA).
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Wine programs often generate significantly higher profit margins than food, with many successful restaurants targeting 65-75% beverage margins
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Guests who order wine typically spend more overall on food and increase courses compared to non-wine guests.
Wine changes guests behavior:
longer dining experiences
higher check averages
more premium menu selections
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Curated by-the-glass programs increase guest confidence, improve inventory movement, and create higher-margin pairing opportunities throughout service
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Restaurants with intentionally curated wine lists often outperform oversized, unfocused programs.
Bigger, is not always, better.
Smart curation:
improves turns
simplifies staff training
reduces dead inventory
increases guest confidence
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Educated service staff consistently increase beverage attachment rates and guest confidence.
Even basic wine confidence training can
increase pairings
improve upsells
elevate hospitality perception